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Amazing Hidden Information behind the Logos of Famous Companies

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This logo doesn’t seem to hide much at the first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile, thats says Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything right from a to z.


The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavours.

This is probably one of the best known logos with a hidden meaning. If you look closely, you will see an arrow that’s formed by the letters E and x. This arrow symbolizes the speed and precision which are the two major selling points of this company.

At first, this logo might not make much sense. But if you look closely, you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.

Sony Vaio is a well known brand of laptops. But did you know that the name Vaio logo also had a hidden meaning ? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital

The Sun logo is one of the most famous ambigrams in the world. You can read the brand name in every direction both horizontally and vertically. This logo was designed by professor Vaughan Pratt of the Stanford University.

Unilever is one of the biggest producers of food, beverages, cleaning agents and personal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning. For example, the heart represents love, care and health -  feeling good, a bird is a symbol of freedom. Relief from daily chores – getting more out of life.

Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre view.

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